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Folder 11: Investments
Folder 11: Investments
Folder 18: Replies
Folder 18: Replies
Folder 19: Requests
Folder 19: Requests
Folder 26: Photographs: Consumer Week
Folder 26: Photographs: Consumer Week
Item 3: #1, Advertising
Item 3: #1, Advertising
Item 8: #3, Getting Credit
Item 8: #3, Getting Credit
Item 15: ACP-147 The Case for Counter-Advertising by Miles W. Kirkpatrick
Item 15: ACP-147 The Case for Counter-Advertising by Miles W. Kirkpatrick
Item 17: Advertising and the New Consumerism by Robert Pitofsky
Item 17: Advertising and the New Consumerism by Robert Pitofsky
Item 20: The Consumer is not a Moron, It’s Your Spouse by Dr. Carl Hawver
Item 20: The Consumer is not a Moron, It’s Your Spouse by Dr. Carl Hawver
Item 21: Consumerism and the Regulation of Advertising by G. J. Thaine
Item 21: Consumerism and the Regulation of Advertising by G. J. Thaine
Item 26: The National Advertising Review Board, Experiment in Self-Regulation by Mary Gardiner Jones
Item 26: The National Advertising Review Board, Experiment in Self-Regulation by Mary Gardiner Jones
Folder 1: General Information
Folder 1: General Information
Folder 2: Courses Taught
Folder 2: Courses Taught
Folder 3: Newspaper Clippings
Folder 3: Newspaper Clippings
Folder 4: Newspaper Clippings
Folder 4: Newspaper Clippings
Series 2: Correspondence
Series 2: Correspondence
Folder 6: A-L
Folder 6: A-L
Folder 12: Advertisement Comparisons by Naming Names
Folder 12: Advertisement Comparisons by Naming Names
Folder 14: Advertisement Example Emotional Teaser
Folder 14: Advertisement Example Emotional Teaser
Folder 17: Advertisement False
Folder 17: Advertisement False
Folder 20: Advertisement International Trade
Folder 20: Advertisement International Trade
Folder 21: Advertisement Introduction
Folder 21: Advertisement Introduction
Folder 23: Advertisement Pop Up and Unusual
Folder 23: Advertisement Pop Up and Unusual
Folder 25: Advertisement Product Safety Warnings
Folder 25: Advertisement Product Safety Warnings
Folder 31: Advertising Critics
Folder 31: Advertising Critics
Folder 34: Airbag Safety Cost and Benefit
Folder 34: Airbag Safety Cost and Benefit
Folder 41: Automobiles
Folder 41: Automobiles
Folder 42: Automobiles
Folder 42: Automobiles
Folder 43: Automobiles
Folder 43: Automobiles
Folder 1: Consumer Introduction and Resource Education
Folder 1: Consumer Introduction and Resource Education
Folder 6: Consumerism
Folder 6: Consumerism
Folder 17: Fair Trade
Folder 17: Fair Trade
Folder 22: Fair Trade
Folder 22: Fair Trade
Folder 29: Fair Trade, State Fair Trade Law Questionnaire Replier
Folder 29: Fair Trade, State Fair Trade Law Questionnaire Replier
Folder 33: Fraud Postal
Folder 33: Fraud Postal
Folder 36: Funerals
Folder 36: Funerals
Folder 38: Good Housekeeping Seal
Folder 38: Good Housekeeping Seal
Folder 42: Insurance Automobile
Folder 42: Insurance Automobile
Folder 49: Insurance Life
Folder 49: Insurance Life
Folder 52: Insurance Life
Folder 52: Insurance Life
Folder 8: National Alliance of Supermarket Shoppers
Folder 8: National Alliance of Supermarket Shoppers
Folder 14: Newark Case – Text
Folder 14: Newark Case – Text
Folder 18: Patterns of Consumer Behavior
Folder 18: Patterns of Consumer Behavior
Folder 21: PCCC (Pennsylvania Citizens Consumer Council)
Folder 21: PCCC (Pennsylvania Citizens Consumer Council)
Folder 22: PCCC (Pennsylvania Citizens Consumer Council)
Folder 22: PCCC (Pennsylvania Citizens Consumer Council)
Folder 24: PCCC (Pennsylvania Citizens Consumer Council)
Folder 24: PCCC (Pennsylvania Citizens Consumer Council)
Folder 26: PCCC (Pennsylvania Citizens Consumer Council)
Folder 26: PCCC (Pennsylvania Citizens Consumer Council)
Folder 30: PCCC (Pennsylvania Citizens Consumer Council)
Folder 30: PCCC (Pennsylvania Citizens Consumer Council)
Folder 36: Pharmaceuticals
Folder 36: Pharmaceuticals
Folder 39: President Carter’s Consumer Activity
Folder 39: President Carter’s Consumer Activity